Introducing Drupal to the SME market

Developing Drupal websites incurs an opportunity cost for business owners, particularly in the SME market. They are essentially engaging in a vendor lock-in for their content management system. As the Global Financial Crisis is starting to dissipate in Australia, proving Drupal as a safe, reliable, high Return-On-Investment solution is important to engaging profitable business. With major corporations, such as McDonalds Australia, taking on Drupal as their preferred CMS, the environment is perfect to building a client base that will embrace Drupal.

This talk will outline the key selling points of Drupal that apply to the unique Australian SME environment, make recommendations on the method of packaging Drupal not only as a software solution but also as a value-add service to augment their existing business processes and become a geared platform for future web expansion.